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Taking Down Tobacco 101

Learn the basics about tobacco, including the dangers of cigarette smoking and other tobacco use; the many types of tobacco products and how they are marketed; and the proven solutions that can win the fight against tobacco.

Become a Trainer Path

Access the resources and training necessary to share the Taking Down Tobacco training in your own community. This course teaches how to be an effective trainer, steps to organizing a training, how to localize the training for your community, and tips on engaging and inspiring your audience.
TAKE ACTION: Guide or lead Taking Down Tobacco 101 trainings in your school or community. (1,000 points each)

The Core 4

Messaging Matters

Learn how to use your own personal stories to develop relatable, clear, and concise messages that will resonate with your target audiences and activate action in your community.

TAKE ACTION: Share your story about how and why YOU fight tobacco (1,000 points each)

Mastering the Media

Discover how media advocacy can help you gain access and a voice to the local decision-making process, the types of media tactics you can use to get your message heard and when to use them, and tips for working with your local media to raise the profile of your cause.

TAKE ACTION: Submit a Letter to the Editor on a relevant tobacco issue in your community or state. (1,000 points each)

Informing Decision-Makers

Understand why it is so important for advocates to have their voices and opinions heard by the decision- makers in their communities. Advocates learn where and how their voice can impactful, how best to communicate with decision-makers, and how to share their story and cause strategically.

TAKE ACTION: Call a Decision-Maker about a relevant tobacco issue in your community or state.

Activities that Kick Butts

Identify the key components of impactful advocacy events and activities, how to use your creativity to create a successful, innovative activity, and examples of activities that Kick Butts.

TAKE ACTION: Host an activity in your community to educate and motivate others to fight tobacco use. (1,000 points each)