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Taking Down Tobacco FAQs

WHAT IS "TAKING DOWN TOBACCO"?

Taking down Tobacco is a comprehensive youth advocacy training program created by the Campaign for Tobacco-Free Kids in partnership with the CVS Health Foundation. This initiative educates and engages youth through free online and in-person trainings. It provides introductory training for youth new to the fight against tobacco and advanced training to help young leaders take their advocacy to the next level. Taking Down Tobacco will empower youth to create change in their schools, communities and states and help achieve the first tobacco-free generation.

SOUNDS COOL! WHERE DO I START?

The first step is to take the introductory course,Taking Down Tobacco 101. This course will teach you the basics about tobacco, including the dangers of cigarette smoking and other tobacco use, the many types of tobacco products and how they are marketed, and the proven solutions that can win the fight against tobacco.

CAN ANYONE TAKE THIS COURSE?

Taking Down Tobacco 101 is open to middle and high-school students, and adults who work with youth.

I’VE BEEN FIGHTING TOBACCO FOR YEARS. DO I REALLY NEED TO TAKE THE INTRODUCTORY COURSE?

Yes, everyone must complete Taking Down Tobacco 101 to access the other courses offered through the program. We realize that some advocates may already know the material in the course, but taking this course is important: It will prepare you to take both the advanced training courses (Core 4) and the Train the Trainer course, where you will learn how to deliver the training to youth in your community. In order to deliver the training successfully, it’s important that you have been through Taking Down Tobacco 101.

I’M IN! HOW DO I SIGN UP?

I FINISHED TAKING DOWN TOBACCO 101. WHAT’S NEXT?

Once you’ve completed Taking Down Tobacco 101, you can become a certified Taking Down Tobacco Trainer and you can also access our advanced trainings, the Core 4. By completing our Train the Trainer course, you will learn the skills to train other youth advocates and deliver the Taking Down Tobacco 101 course in your own community. This course includes tips on engaging and inspiring your audience and customizing the training for your community.

WHAT’S THE CORE 4?

The Core 4 consists of four advanced advocacy trainings for users who have completed Taking Down Tobacco 101. While designed initially for youth, the Core 4 trainings are focused on developing effective messages for advocacy campaigns, working with the media, communicating with community leaders and elected officials, and creating impactful advocacy events useful to all.

HOW MUCH DOES ALL THIS COST?

Taking Down Tobacco is a free online program.

DO YOU OFFER IN-PERSON TRAININGS?

Our Youth Advocacy team offers all training courses in-person, including Taking Down Tobacco 101, Train the Trainer and our Core 4. If you are interested in having our team speak at your next event, please complete our speaker request form.

WHY FIGHT TOBACCO?

Tobacco use is the No. 1 preventable cause of death in the United States and around the world. Every year, tobacco kills over 480,000 Americans and 6 million people worldwide.

The U.S. has made tremendous progress, cutting smoking among high school students by 70 percent (from 36.4 percent in 1997 to 10.8 percent in 2015). However, 2,500 kids still try their first cigarette each day, and 5.6 million kids alive today with die prematurely from smoking without strong action to prevent it.

WHY IS YOUTH ADVOCACY IMPORTANT IN THE FIGHT AGAINST TOBACCO?

Ninety percent of all adult smokers start as teens or earlier, so preventing young people from ever using tobacco is critical to solving this problem. Youth are powerful and passionate voices in fighting tobacco. Youth advocates lead this fight by encouraging their peers to be tobacco-free and urging national and community leaders to take action.

ABOUT THE CAMPAIGN FOR TOBACCO-FREE KIDS

WHAT IS THE CAMPAIGN FOR TOBACCO-FREE KIDS?

The Campaign for Tobacco-Free Kids, a non-profit organization, is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. Our vision: A future free of the death and disease caused by tobacco. We work to save lives by preventing kids from smoking, helping smokers quit and protecting everyone from secondhand smoke. For more information, visit www.tobaccofreekids.org.

WHO FUNDS THE CAMPAIGN FOR TOBACCO-FREE KIDS?

The Campaign for Tobacco-Free Kids relies on contributions from individuals, philanthropic foundations, corporations and other non-profit organizations. We accept no government or tobacco industry funding. Find out how to make a donation.

HOW ELSE CAN YOUTH BECOME INVOLVED WITH THE CAMPAIGN FOR TOBACCO-FREE KIDS?

Youth can become involved with the Campaign for Tobacco-Free Kids through our youth initiatives: Kick Butts Day, Youth Engagement Alliance, National Youth Ambassadors and Youth Advocates of the Year Awards. To learn more about these youth initiatives, click here.

ABOUT THE CVS HEALTH FOUNDATION

WHAT IS THE CVS HEALTH FOUNDATION?

The CVS Health Foundation is a private foundation at the center of CVS Health’s corporate philanthropy program. The CVS Health Foundation provides support and resources for communities, nonprofit partners, pharmacy schools and its colleagues. The CVS Health Foundation supports tobacco-free living through the company’s Be The First initiative.

WHAT’S CVS HEALTH’S BE THE FIRST INITIATIVE?

CVS Health’s Be The First initiative is a five-year, $50 million initiative to help deliver the first tobacco-free generation and extend the company’s commitment to helping people lead tobacco-free lives. With support and funding through CVS Health and the CVS Health Foundation, Be The First supports comprehensive education, advocacy, tobacco control and healthy behavior programming delivered by a group of national partner organizations, including the Campaign for Tobacco-Free Kids. Taking down Tobacco is part of this initiative. For more information about Be The First initiative and CVS Health’s broader commitment to tobacco-free living, please visit www.cvshealth.com/be-the-first.